CORPORATE IDENTITY

Murand Design works with your company or product group to develop a creative and descriptive mark, specific to the company or product to be represented. Murand understands the real power of a brand in the marketplace.

Murand is also able to redesign existing logos. This solution can provide a “familiar” identity to present customers and clients, while providing an update to a company’s image.

The creative process begins with a discussion to ascertain the company or product goals and expectations. The results of this discussion provide a basis from which an estimate of cost and schedule may be developed by Murand Design. Approval of these figures allows a research phase to begin. The development phase follows with the design of comprehensive sketches. Presentation of these designs opens an opportunity for revisions and further development until the logo is finalized. The final logo can then be prepared for release in several formats: internet, offset printing and for internal use during the implementation phase. Most companies will apply to resister or copyright a mark before the implementation phase begins to ensure the new logo’s originality.

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